Group NAO

GROUP NAO is a company working internationally with change in tourism, culture, urban and community development. Their purpose in CROCUS is to bring their experience from multi-stakeholder and community engagement processes to the forefront of the living labs. Group NAO’s role is to ensure the business models for cultural and creative tourism (CCT) are relevant the border regions where CROCUS operates, and the people who call them home.

“Being able to use our expertise in multi-stakeholder and inclusive engagement processes to shape living labs is exciting – especially knowing that the tools and resources we’re developing is with the intention to benefit CCT projects into the future. We’re excited to unfold how cross border collaboration can shape cultural heritage in rural and remote areas across Europe.”

Group NAO is co-leading Work Package 5, where they will be developing and testing inclusive design tools and methods for CCT based on insights from the core development teams who have been part of estbalishing the labs. Building on these insights and as part of Work Package 6, Group NAO will deliver a comprehensive toolkit and citizen resource pack. These resources will serve as training aids for future cultural and creative tourism projects, ensuring lasting impact and continuous learning.