How can intangible cultural heritage be made accessible and transformed into cultural and creative tourism experiences? A study visit to Wallonia, Belgium, explores the role of local traditions highlighting community involvement, craft skills and new approaches to bringing living heritage into tourism.
Shared history, living traditions and the unique legacy of the Maupertuis expedition offer the Tornio Valley a powerful foundation for sustainable cultural tourism.
How fourteen papers presented in Leeds reveal the growing role of cultural and creative tourism in shaping communities, strengthening local identities and improving quality of life.
Torne Valley is redefining tourism in Lapland through a community-led approach that values culture, nature and local identity. Through the CROCUS project, residents are helping shape a more sustainable future for the region.
The article explores how Slovenia and Hungary can strengthen cross-border thermal tourism through improved connectivity, joint strategies, and sustainable regional development initiatives.
Creative tourism invites travellers to actively engage with the places they visit — co-creating experiences, developing new skills, and connecting with local communities — moving well beyond the passive nature of traditional cultural tourism.
From 22–24 April 2026, the #CROCUS consortium met at the Faculty of Tourism and Hospitality Management, University of Rijeka, bringing together partners from nine countries. As the project enters its final year, discussions focused on progress across work packages, Living Labs, and scaling strategies. The meeting in Opatija reinforced collaboration and set the course for final activities and impact.
The Slovenian–Hungarian Mura–Zala region offers strong potential for a unified cross-border tourism brand built on its rich natural landscapes, thermal wellness resources, and shared cultural heritage. By positioning itself as a sustainable “green” destination, the region aims to connect attractions across borders through joint tourism products, thematic routes, and coordinated marketing. Ongoing collaborations and project initiatives highlight the growing commitment to creating an integrated, attractive destination that combines relaxation, active recreation, and cultural experiences.
