How fourteen papers presented in Leeds reveal the growing role of cultural and creative tourism in shaping communities, strengthening local identities and improving quality of life.

Museums are not merely exhibition venues, but community spaces, meeting points and cultural hubs capable of connecting people, cities and countries.

Creative tourism invites travellers to actively engage with the places they visit — co-creating experiences, developing new skills, and connecting with local communities — moving well beyond the passive nature of traditional cultural tourism.

From 22–24 April 2026, the #CROCUS consortium met at the Faculty of Tourism and Hospitality Management, University of Rijeka, bringing together partners from nine countries. As the project enters its final year, discussions focused on progress across work packages, Living Labs, and scaling strategies. The meeting in Opatija reinforced collaboration and set the course for final activities and impact.

The Slovenian–Hungarian Mura–Zala region offers strong potential for a unified cross-border tourism brand built on its rich natural landscapes, thermal wellness resources, and shared cultural heritage. By positioning itself as a sustainable “green” destination, the region aims to connect attractions across borders through joint tourism products, thematic routes, and coordinated marketing. Ongoing collaborations and project initiatives highlight the growing commitment to creating an integrated, attractive destination that combines relaxation, active recreation, and cultural experiences.

The Mura Region Gallop is not just a competition, but a celebration where tradition, equestrian culture, and tourism form a special blend. As one of the regional heats for the National Gallop, it is the most important equestrian event in the Slovenian–Hungarian border region, serving as both a competition and a community and tourism-building event that connects Hungary and Slovenia while preserving equestrian traditions.